Spend where they're listening.
Soundmark Media is the simplest way for Australian brands to buy podcast advertising, reaching the most engaged, trusting audiences in podcasting. Targeted, host-read, and fully measurable.
Tell us who you want to reach, and we'll handle the rest.
The most attentive audience in podcasting.
Podcasts aren't background noise. People choose a podcast, lean in, and stay, which makes podcast listeners rare and valuable to reach.
Real attention
Podcast listeners are committed and rarely skip. Your ad lands in a focused, intimate moment, not buried in a crowded feed.
Borrowed trust
A host-read podcast ad carries the credibility of a host the audience already knows and likes. That trust transfers straight to your brand.
It sticks
Audio is memorable. Podcast audiences recall brands long after the episode ends, and act on what they've heard.
Don't buy shows.
Buy audiences.
Most advertisers crowd into a handful of big-name podcasts, and reach only a small slice of the people actually listening. Soundmark Media plans around the audience you want, then places you across the right podcasts to find them. More relevant impressions, far less wasted spend.
Most listeners sit well outside the handful of podcasts everyone fights over. We plan around your audience to find them.
From idea to on-air in four steps.
Pick your audience
Target by location, age and interest, from business leaders to new parents.
Bring or build the podcast ad
Upload your own, generate audio in seconds, or have our studio produce a host-read podcast spot.
Go live
Approved and running across our Australian podcast network in days, not weeks.
See what worked
Track delivery, brand lift and conversions with clear, honest reporting.
Audiences, not guesswork.
Target real listener segments across our network, or let us build a custom audience around your brief.
Choose how your brand shows up.
From a quick podcast spot to a full host endorsement, and beyond the feed into social and video.
Open strong
A sharp intro at the very top of the episode. Ideal for a fast, clear message.
The premium spot
Dropped mid-episode when attention is highest, with room for a real story.
Last word
A closing reminder that reinforces a message heard earlier in the show.
In their own words
The host endorses your brand personally, the most trusted, persuasive format in podcasting.
Beyond the feed
Extend the campaign onto the show's TikTok and Instagram to repeat the call to action.
Product placement
Appear in the filmed episode and its YouTube clips for visual impact and recall.
Book it yourself.
Browse audiences, set a budget and launch in minutes. A low minimum spend makes it the easy way to test podcasts for the first time.
Launch a campaignHand it over.
Our team plans, buys and optimises across the podcast network for you, built for bigger budgets, agencies and busy marketers who want results without the admin.
Get in touchAdvertising you can actually account for.
Delivery reporting, brand-lift studies and pixel-based attribution. The measurement digital buyers expect, finally brought to podcast advertising.
Ready to be heard?
Tell us who you want to reach. We'll come back with the audience and the podcasts to get you there.
- A reply within one business day
- No obligation, just a tailored proposal
- Prefer email? hello@soundmarkmedia.com.au
Enquiry sent
Thanks. We'll be in touch within one business day to map out your podcast campaign.